Tuesday, 29 October 2013

Is Your Business Prepared for 2014?

As 2014 comes ever closer it is time to look ahead and prepare for the year ahead. There are certain business trends that you’ll be wise to pay attention to in order to plan for the future and take advantage of the possibilities open to entrepreneurs and business owners.

•     Optimise your Business Operations - It is essential that you are able to change and adapt quickly due to the rise in faster communications as business trends are changing in a blink of an eye.  You need to be small, nimble and work faster, so many of the larger businesses have been opening smaller business units in order to segment the company to react as quickly as necessary in this fast paced world. Faceless corporations are becoming harder to trust in the eyes of the consumer, this is something you need to focus on.

     Communications are Key - The one way conversation is dead, you cannot expect your customers to be happy with your services unless you’re prepared to communicate. Facebook, Twitter and social media as a whole means consumers can now sing your praises or slate your services anytime they want and you must be willing to admit your mistakes and work hard to have conversations and engage your customers.

•     Take Advantage of What’s Free - Social media provides businesses with a free, or at least cheaper, way to advertise. You need to create a solid social media marketing plan to make the most of this opportunity. There are other free systems out there that can benefit your business including communications and collaboration tools such as Skype and Google apps.

•     Enter the Youth - The business world is welcoming more savvy young individuals than ever before. Young people are achieving great things in business thanks to their ability to adapt, use technology and see opportunities for growth, something all businesses need to be doing.

•     Small Businesses are Gaining More Power - Thanks to the ability to serve the customer with two way conversations and use the free technology systems small businesses are proving to be very powerful. E-commerce is opening up many more doors for entrepreneurs and business owners and if you’re failing to jump on board with this technology and failing to interact with your customers online you can’t expect to be in business for long.

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