Thursday, 20 March 2014

2014 Toy Trends

The latest toy trends for 2014 have been revealed by the Toy Industry Association (TIA).  The two main buzz words are personalisation and open ended play.   There are plenty of toys to choose from, ranging from classic building blocks to virtual worlds and toys for all budgets.

According to experts in the TIA, this year top trend include supersized and classic toys, innovative Remote controlled vehicles (RC), custom built creations and zombie inspired plaything.   Here are some top trends to watch out for over the coming months.

  • Affordable, larger than life toys are increasing in popularity, whether they’re soft toys, remote control toys or construction toys. The trend is balancing out the popularity of micro toys that has been experienced in recent years. These include toys such as baby doll carriages, cars, cribs, dollhouses; inflatable toys; plush, role-play accessories, trucks and trains.
  • Remote Controlled Vehicles with added features for all ages and at all price points. Speed options for older children include helicopters and projectile launchers whereas younger children are looking for RC vehicles for imaginative play.
  • Educational toys are exciting and are designed to encourage children to think outside the box.  Science, Technology, Engineering, Arts and Maths toys, known as STEAM is big news. Art is also being used with science as a form of storytelling to encourage children to get involve and try out the science kits.
  • Zombies, monsters, ghoulish action figures, gothic-style fashion dolls and accessories are becoming more and more popular due to the rise of zombie themed movies, TV shows and video games. Trivia games for fans of popular movies and TV show, like The Walking Dead is also in the rage.
  • Retro and back to basics toys are still very much a part of this year trends with parents and grandparents still sharing their childhood toys with their love ones.  .
  • Custom made and DIY toys are expected to make a huge impact in 2014. The custom made toys span across many different categories from arts to action figures. Children are enjoying the ability to create their own customised toys that fit in with their own personalities and preferences
So what toy trends are exciting you in 2014?

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