Thursday, 26 November 2015

What are the ingredients of a sustainable supply chain strategy? Part 4

(Ingredient 4 - Balancing Economic, Environmental, and Social Objectives)

Over the last three days we’ve shown how relevant balancing social, economic and environmental objectives are in building a sustainable supply chain.  Before this is possible, it’s necessary to have a solid understanding of the relationships between all three dimensions. It’s also necessary to align the three dimensions into the corporate strategic goals in spite of possible trade-offs.

Implementing balanced goals require the people involved to be given incentives and motivation; thus changing their attitudes to direct towards the balanced goals. Companies need to see if the inter and intra company incentive systems are enough to tackle objectives that are out of balance. Additionally, the business model needs to be examined to ensure they are enough to motivate and act as an incentive in order to create balanced and sustainable goals.

People need to be made aware of the long term benefits of changing and implementing the best practices in the daily activities of the company is going to be a challenge. Lots of areas need to be addressed:

·         Branding
·         Collaboration
·         Communication
·         Culture
·         Knowledge management
·         Knowledge development
·         Transparent cause and effects
·         Trust

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